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Wake up: We still have a long, long way to go

People like me — professional optimists in the field of sustainability — are fond of pointing out the positive. And lately there have been many positives to point out, such as the global adoption of the Sustainable Development Goals and the Paris Agreement on climate change.

However, sometimes even optimists need to wake up and smell the coffee.

This metaphor is not as positive as it sounds (I love the smell of coffee), because it means that in some important respects, we optimists are sometimes living in a dream world. 

Last week I woke up from a happy dream about global agreements and was reminded of the following stark fact: While there are happy signs of forward motion on sustainability, all around us, we are still, in real physical terms, just getting started on the actual challenge of sustainability transformation. This is especially true in the business sector.

Case in point: A comprehensive new research study in the Journal of Cleaner Production makes it very clear that corporate sustainability programs are still a long, long way from the actual practice of biophysical sustainability. 

You might say, “Yes, well, we knew that already.” So did I. But the numbers were still shocking, even to me (and I’ve been tracking the trends in sustainability for nearly 30 years). 

"The way we practice sustainability, even just from an environmental perspective, is still woefully lacking."

Researchers in Denmark recently analyzed 40,000 corporate responsibility, sustainability, and CSR reports, dating back to the year 2000. (Just the thought of looking at 40,000 such reports is already shocking.) The authors focused only on companies producing physical products; they excluded services such as finance and retail. And they found that the number of those companies making reference to actual ecological limits — the hard-and-fast physical boundaries that we must live within, here on planet Earth — was exceedingly small: just 5 percent.

What is more worrying: That 5 percent figure had not changed significantly over a 15-year period. Many more companies produce reports, of course; but the portion of them referencing the limits of ecosystems was static. By that measure, corporate sustainability reporting has not improved, on average, in a decade and a half. 

The title of the article by Anders Bjørn et al. is framed as a question: “Is Earth recognized as a finite system in corporate responsibility reporting?”

After 40,000 reports, the authors summarize their answer this way: “Not really.”

Read More @ http://www.greenbiz.com/article/wake-we-still-have-long-long-way-go

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